While the culture in the continent has many colorful aspects, the people tend to be a little more conservative when it comes to their vehicles," said Marcos Fernandes, head of Regional Business Management, Automotive OEM Coatings Solutions, South America. "Trends that are popular in other parts of the world take longer to establish themselves in South America. Orange is a newcomer here, brown is remaining consistent, and beige has almost entirely disappeared. Various shades of blue make up a significant proportion around the globe, but only account for 2 % of the market in South America. In contrast to other regions, red stands out as the most popular chromatic color with a share of 9 %. In total, achromatic colors make up 87 % of vehicle colors. With a share of 12 %, black is the least popular of the achromatic colors. The popularity of black and silver is higher than in other regions, with a respective share of 18 %. Like in other regions, white is by far the favorite and was used in around 39 % of new vehicles. Traditionally, South American consumers choose rather conventional, conservative colors. The market preference for achromatic colors is even more remarkable. These are specific and unique color positions that appear and disappear throughout the segments."Ĭolors like red and blue that are popular in other regions around the world also remain in demand in South America, particularly amongst car buyers who attempt to express their individuality with sportier cars. "The opposite is true with yellow, which shows up in both the very small and the very large, but not the middle. For example, while violet has a unique home in mid-size SUVs, it does not appear in great numbers in smaller or larger SUVs," said Mark Gutjahr, head of Automotive Color Design EMEA. In the achromatic spectrum, white colors still lead the market with a share of 28 %, ahead of both gray and black. Both color spaces were more diverse than white, which had only 70 different tones. The reFocus Awards have announced the winners of its 2023 Color Photography Contest.The fantastic, vivid entries came from photographers from nearly 70 countries, with winners selected by an. Gray followed in second place with 140 different hues. In 2020, carmakers used more than 160 different shades of blue to paint their vehicles in the EMEA region. This diversity is due in part to the wide spectrum of color shades. Other chromatic colors also gained in popularity, particularly for small SUVs, a market segment that continues to grow. The number of vehicles painted in violet also increased significantly, thereby increasing the color diversity further. In 2020, 11 % of new vehicles in the EMEA region were painted blue, thus making blue the most popular chromatic color. Abstract color gradient, modern blurred background and film grain texture. Europe, the Middle East and Africa (EMEA) followed the worldwide trend towards chromatic colors. Find Chromatic Colour stock images in HD and millions of other royalty-free.
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